Welcome to the exclusive group for

ECO Brands & Technologies

Our goal is to transform the consumer goods industry and make sustainable products accessible and appealing to everyone.

Together, we are committed to climate and environmental protection.

Our core motivation is to remain constantly aware of our impact and continuously work to improve it. This means not only analyzing our positive contributions but also striving to reduce our overall negative footprint.

When designing our products, we place great emphasis on making decisions that are not only user-friendly and aesthetically appealing but also as environmentally responsible as possible.

For us, sustainable action is an ongoing process that extends beyond our products to include social impact as well. That’s why we actively support various charitable initiatives, including the W.A.S.H. projects by Viva con Agua under our HYDROPHIL brand for over 10 years.

Our ECO Sustainability Team not only develops cross-brand sustainability standards, such as the clear elimination of mica and titanium dioxide, but also continuously works to improve our products and refine every step of our production processes.

We take a holistic approach to sustainability, guided by the three pillars of sustainability: Social Responsibility, Ecology, and Economy.

Meet our Founders

Founder of the ECO Group

Christoph and Thomas are the founders of the ECO Group—a young, dynamic, and innovative organization created to bring sustainable consumer goods brands together under one roof. By doing so, they have built a stronger platform that enables them to leverage individual strengths across different business areas. With combined efforts, they are working to transform the consumer goods industry sustainably and make eco-friendly products accessible and appealing to everyone.

In 2018, Christoph and Thomas launched Dental Delight, a brand dedicated to making oral care more enjoyable and sustainable. Initially, the focus was on delicious and unique toothpaste flavors, but the product line quickly expanded to include bamboo toothbrushes and corn-based dental floss. With its playful designs and fun approach to oral hygiene, Dental Delight is a brand for the whole family.

For Christoph and Thomas, sustainability and intergenerational responsibility are at the core of everything they do—both personally and professionally, they are deeply committed to the well-being of future generations.

Founders of HYDROPHIL & NAIKED

Ahoi Hoi!

Wanja and Christoph, two friends from the Hanseatic city of Hamburg, are the founders of HYDROPHIL, the brand for innovative, sustainable hygiene products. The idea for HYDROPHIL was born during a bike ride through Hamburg and started as a blog about water-related topics. Since then, a lot has happened—the range of vegan and fair-trade products has steadily expanded, bringing the vision of a fully sustainable bathroom assortment closer to reality.

As sustainability is a true passion for Wanja and Christoph, they didn’t stop at the bathroom door. With their brand NAIKED, they have ventured into the world of eco-friendly cleaning and household products, free from harmful additives. NAIKED products stand out not just for their aesthetics, but also for their functionality. They are bold, colorful, and fun—because sustainability should be exciting!

It's time for more sustainability and fewer harmful products—for you and our planet!

Founders of Kuno

Welcome to Kuno – A Brand Founded by Friends, for a Better Future

Kuno was created by Etienne and Tom, two lifelong friends who have been inseparable since kindergarten and shared the same school desks. Their passion for entrepreneurship ultimately led them to launch Kuno, driven by a shared goal: to use their skills to make a positive impact for everyone.

After months of research, testing, and optimization, Kuno's laundry detergent strips were finally ready for the market. By concentrating the detergent, selecting carefully chosen ingredients, and using recyclable packaging, they created an innovative, sustainable alternative to conventional detergents.

But Team Kuno isn’t stopping here! They are already working on new ideas to expand the product range, making sustainable choices even more accessible. Their mission? To ensure that every Kuno fan finds the perfect product to support a conscious, eco-friendly lifestyle.

Founding History of Ben & Anna

Ben & Anna – Natural, Vegan, and Plastic-Free Deodorants

Ben and Anna wanted a vegan deodorant, free from conventional ingredients and aluminum, yet packed with the power of nature and cruelty-free. When they couldn't find what they were looking for, they took matters into their own hands.

With the help of eco-conscious experts, they experimented tirelessly until they developed their own deodorant formula, based on natural baking soda. In 2017, after refining their creation with a certified natural products manufacturer, Ben & Anna launched their natural deodorant line featuring enticing scents like Indian Mandarine, Persian Lime, and Nordic Timber.

Today, Ben & Anna stands for vegan, PETA-approved, and plastic-free personal care—designed for a fresh and sustainable lifestyle.